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Playing up M. Instead of pushing sales through traditional advertising e.

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C relied on its meticulously formulated products and its over-the-top image. The socially-centered shop catered to a wide spectrum of gender and skin tone, and the Canadian company was giving the face of beauty a much-needed makeover. In the ten years to follow, M.

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Early convert Madonna requested a lipstick that would last through an entire performance of hers, so Toskan and Angelo formulated Russian Red. They made the shade specifically for her Blonde Ambition tour, and it was an instant success. The store began to receive routine visits from major stars like Michael and Latoya Jackson and Japanese tourists would stop in almost daily.

When model Linda Evangelista mentioned their Spice lip liner in an interview, it sold out in a flash.


This extended M. Freestanding retail locations and counters at the biggest department stores began popping up all over, and incredibly fast. Sadly, just two years after the purchase, Frank Angelo died during surgery from cardiac arrest.

In the 15 years M. Today, M. Toksan still remains dedicated to the cause.


Without its strong core values and passionate founders, M. But as serious as their business ethic is, the biggest reason for M. Shipping to Finland. Contact Us Our customer service team in San Francisco is ready to assist you.


Shop Reviews Videos Articles. Beauty History Lesson: How M. Redefined the Makeup Industry. Published Jul 10, Like Popular Articles.

Beauty History Lesson: How M.A.C. Redefined the Makeup Industry

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